Why Eco-Friendly Cleaning is Becoming More Popular
The cleaning aisle of any local supermarket looks far different than it used to. While plastic packaging is still prevalent, there has been a recent insurgence of sustainable cleaning products with gentle ingredients and environmentally-friendly packaging. So, why the change and why are people choosing eco-friendly products now?
People Are Becoming More Conscious
Market research from commercial cleaning experts shows that eco-friendly cleaning products are making up a larger share of all cleaning products every year. While a supply of sustainable cleaning products makes it easier for people to buy them, consciousness can also be a driving factor.
People are starting to realise that some of the ingredients in standard cleaning products can be harmful to health and can also cause skin irritation in those who are sensitive. Parabens, sodium hydroxide, phthalates, and ammonia, to name a few, are chemicals that people would like to avoid having in their cleaning products.
Manufacturers are Listening
Manufacturers continually put out surveys to the Australian public to find out what they want, need, and prefer. Otherwise, they could spend millions on product marketing and manufacturing, only to find out no one is buying or wanting what they are selling.
Manufacturers are listening. They are hearing their customers talking about their passion for cleaner oceans, safer homes, and sustainable products, and they are spending time developing something that people want.
Retailers and the Government Demands It
In July 2018, Australian supermarkets stopped supplying plastic bags. The decision led to an 80 percent drop in plastic bag consumption, according to ABC, and 1.5 billion fewer bags in the environment.
When retailers and the Australian government put their minds to something, it can lead to a significant shift in consumer behaviour. Sustainable cleaning products are no exception to the rule. When retailers and the government demand more sustainable practices in products and their packaging, the consumer demand grows for it as a result.
Supply and demand drive a market, and the more people demand eco-friendly and sustainable cleaning products, the larger the supply. Larger quantities of something often drive down prices, which means more people can afford to be more conscious of the cleaning products they are using in their homes.
Australians spend an average of $220 to $275 per week on groceries, so every price saving matters. The eco-friendy feature is an added bonus.
Marketing, Advertising, and the News
As they say, knowledge is power. If you are told how much plastic packaging and harmful chemicals are harming the dolphins on a regular basis, you may be inclined to make some changes in your household to reduce your impact.
People are becoming more informed about their footprint, and more sustainable cleaning products are then put front and centre to capture your attention. There may even come a time when all packaging and ingredients are safe and sustainable for everyone on our planet.
Green and sustainable cleaning products are the way of the future. They can lessen air and water pollution, aid in the climate change fight, and even help with ozone depletion too. These reasons, among many others, are why eco-friendly cleaning is becoming more popular.